About
Preference Lab is created and maintained by me, Felix Eggers. I am a professor of marketing at Copenhagen Business School and expert in consumer decision-making, specializing in conjoint analysis, discrete choice experiments, and digital analytics. My research bridges academia and industry, often focusing on how digital tools shape preferences, branding, and consumer behavior. I work as a scientific advisor with KwantumLabs.ai. I also supervise student projects, lead academic programs, and contribute to initiatives that enhance research impact. Whether it's designing better surveys or experimenting with AI in consumer interaction, I enjoy turning complex questions into actionable insights.
Links
You can find more information about me here:
Academic profile at Copenhagen Business School
Google Scholar
LinkedIn
Contact
For different types of inquiries, feel free to get in touch using the following email addresses:
General inquiries about the website or its services:
felix [at] preferencelab [dot] com
Academic contacts:
fe [dot] marktg [at] cbs [dot] dk
Professional or consulting services:
felix [dot] eggers [at] teamkwantum [dot] com